Saturday, April 1

Google Wrestles Apple For Larger Share Of Tablet Market

The tablet market is the most hotly contested sector of the computing industry at the moment. While the iPad has been sitting pretty at the top of the 10-inch screen size category, Google is now confronting it with its own device.

Tablet Wars

There are no two companies competing as fiercely and on as many fronts as Apple and Google. First, the two firms entered the smartphone market and revolutionised mobile devices in their own unique ways, but now the firms are battling over control of the tablet market.

Apple has had the full-size tablet segment sewn up for some time now, with the 9.7-inch iPad range reigning supreme. Android-based tablets have struggled by comparison, while Apple reseller groups continue to prosper in the absence of a worthy rival to the iPad.

Meanwhile, Google was able to carve its own niche of smaller, more portable 7-inch tablets from a variety of manufacturing partners, most of which were significantly cheaper than anything developed by Apple.

However, in October 2012 the iPad Mini was announced, with a 7.9-inch screen and a relatively low asking price. This encroached on Google’s end of the market and meant that its Nexus 7 tablet was directly targeted by a device bearing the Apple logo.

Google has responded in kind, revealing the Nexus 10 tablet to the world’s press and finally confronting Apple over its full-size iPad.

The Nexus 10 features a 10-inch display with a 2560 x 1600 resolution. It also has a dual-core processor, 2GB of RAM and 16GB of on-board storage in its most affordable form. The Nexus 10 retails at  319 in the UK, which means that it is more expensive than the iPad Mini or the Nexus 7, but  80 cheaper than the basic iPad 4.

Of course, it is sensible to remember that Apple has actually revealed a brand new iPad alongside the iPad Mini, which means that its tablet hardware is as up to date as possible, even if it has taken this step at the expense of annoying those who picked up the third-generation iPad and expected it to remain cutting edge for at least 12 months.

Who Will Win?

So, which of these companies is likely to win over the largest number of tablet computer fans with its new devices? This is a tricky question to answer without the benefit of hindsight and sales figures, but it seems that both Apple and Google are increasingly attempting to chase the same segments of the market.

This could prove to be problematic, since both companies have strong brands and legions of fans out there ready to purchase their new tablets. At least this is the theory; in practice, tech lovers can actually be quite fickle, willing to swap to a device from a different manufacturer if they find that it better suits their needs.

Hopefully there is room in the market of for the iPad and the Nexus 10, because it is this kind of competition that helps to keep innovation thriving and prices low.